Expectations
What we expect from creators
Creators often ask what we expect in concrete terms, whether active promotion is required, whether there are minimum targets, and how the 30% commission model works. This section answers those questions clearly.
Authentic integration, not advertising
We do not expect scripted ads, forced endorsements, or content that does not fit your personal brand. What we do expect is that you genuinely use Selfly and show or mention it in a way that feels natural to your audience. This can be through short references, routine-based content, voice-overs, or moments where the app clearly supports your discipline, mindset, or structure.
Consistent exposure over one-time posts
We do not require aggressive promotion, but consistent exposure is essential for results. Research and industry benchmarks in digital marketing consistently show that users typically need multiple exposures to a product before taking action. In practice, most people download an app only after seeing it between 5 and 10 times across different moments and contexts. For that reason, creators who see the strongest results usually integrate Selfly around two times per week into their content. This does not mean two explicit ads — it can mean mentioning the app, showing it briefly in use, or referring to how it supports your routine. One isolated post almost never leads to meaningful conversions.
No minimum targets or hard obligations
We do not enforce quotas, posting schedules, or conversion goals. This is an affiliate-based partnership, not a fixed deliverables contract. That said, creators who post less than once per week or treat Selfly as a one-time mention should not expect strong performance. Consistency directly correlates with familiarity, trust, and ultimately downloads.
30% commission on profit
The partnership operates fully on an affiliate model with a 30% commission calculated on profit. This means you earn 30% of the monthly profit generated from users who sign up and purchase through your unique referral code. Every creator receives access to a personal dashboard where conversions, revenue, and commission are transparently tracked in real time. There is no guessing, no manual reporting, and no hidden calculations.
In short, you are never forced to promote Selfly, but the creators who succeed treat it as part of their routine rather than a campaign. Repetition matters more than virality, authenticity matters more than polish, and long-term consistency matters more than one high-performing post. The affiliate structure ensures that your upside is directly tied to the value you create for your audience.